CRM in the consumer goods industry
March 26, 2003  Competence Site
Interview with Mark Roes, maihiro

maihiro becomes Special Expertise Partner SAP CRM …
February 7, 2002  Press release
CRM consulting specialist obtains SAP partnership status.

Customer Relationship Management
February 2002  magazine „Absatzwirtschaft“
Do's and Don'ts in project management.

maihiro GmbH acquires new large account customers
31 January 2002  Passauer Neue Presse
"(...) have managed to acquire Dr. August Oetker Nahrungsmittel KG (Bielefeld) as a large account customer. A uniform sales strategy [based on mySAP CRM] is to be produced for this customer. (...)"

Manage CRM projects successfully: requirements to project management and communication
January 2002  in: CRM 2002, Study of the University of Eichstätt-Ingostadt
by Bernd Hesse, maihiro, p. 55-58

Dr. Oetker counts on CRM consultants maihiro ...
January 28, 2002  Press release
maihiro supports the implementation of the sales strategy based on mySAP CRM. (German version only)

Migration from Kiefer & Veittinger to SAP CRM ...
January 14, 2002  Press release
maihiro enables software changing thanks to skills of both system landscapes. (German version only)

Communication strategies for successful Customer Relationship Management (CRM)
2002  in: F.A.Z Consulting 2002
by Uwe May and Robert Asal, maihiro, p. 121-124

Don’t panic in front of your first job
October 2001 weekly journal “Computerwoche Young Professional” by Hiltrud Osterried, p. 8-11

Retailers like to shop globally.
Customer Relationship Management (CRM): retailers intensify pressure in front of their suppliers
September 7, 2001 weekly journal „Lebensmittelzeitung”
by Mark Roes, maihiro

Balancing between customer and company objective
July 6, 2001  newspaper „Financial Times Deutschland”
"(...) The last year founded CRM consulting company (...) has quickly made a name for itself within its business sector (...)"
by Natalie Eras

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If you have any further questions concerning certain press releases or publications, please do not hesitate to contact Anke Korf on tel. +49 (0)89 / 89 085-121 or anke.korf@maihiro.com