Open communication as success factor for CRM projects. Integrated coaching across subproject boundaries.
July 2001  in: magazine „Unternehmensberater“
by Mark Roes, maihiro

Former students give hints for the future job market
May 29, 2001  newspaper „Passauer Neue Presse”
"In the course of the AIESEC company contact fair, aound 30 companies informed Passau students about job opportunities – among these companies maihiro, founded by two former students of Passau University, took part in the event. (...)" by Stephanie Jakob

Customer Relationship Management in the Internet
May 2001  in: F.A.Z. Special Edition „E-Conomy“
by Bernd Hesse, maihiro

Learning from mistakes
May 2001 Computerwoche Young Professional
"maihiro: (...) The consulting specialist for Customer-Relationship-Management (CRM) has its office in Ismaning near Munich. maihiro advises the consumer goods, high-tech and capital goods industry in adopting customer-centric business processes (...)."
by Helga Ballauf, p. 10

Interfaces are not sufficient.
March 2001  in: weekly „Computerwoche“
Harmonisation of the ERP landscape has to precede the implementation. by maihiro

CRM check: Is your company ready for take-off?
March 2001 acquisa
Customer Relationship Management is much more than software. It is a corporate philosophy which aims to focus on customers and aligns all business processes with them. Check out how far your company has gone with its customer-centric processes. (...)" N.N.

Formula 2001. Looking for customers with "Mobile CRM"
N° 31-32, 2001  monthly “eCRMprofi”
(...) Bernd Hesse: "[At the very beginning a company] has to think over its current processes in sales, marketing and service. Many companies want to achieve customer orientation throuugh mobile CRM concepts. They ignore there still existing and traditional sales structure which was established alond product groups – not customers. They also overlook the human factor." (...) by Thorsten Schlabach

Consulting company maihiro joins the Vienna CRM conference for the first time ...
March 30, 2001 Press release. (German version only)
Experts’ hearing with managing director Uwe May.

King customer flounders in the internet. Marketing: Nice and new world of services thanks to "eCRM".
December 8, 2000  newspaper „VDI-Nachrichten“
"(...) eCRM projects can only be successful when given top priority to", reminds Uwe May, maihiro. Companies have to create a corporate culture marked by knowledge sharing. (...)" by Stefan Asche

9. Oktober 2000  Frankfurter Allgemeine Zeitung
"Uwe May, 34, lastly Global Account Manager Financial Services at ORACLE Germany, joins the maihiro board of managing directors from September 1. ..." N.N.

Uwe May joins maihiro management board ...
October 4, 2000  Press release. (German version only)

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If you have any further questions concerning certain press releases or publications, please do not hesitate to contact Anke Korf on tel. +49 (0)89 / 89 085-121 or anke.korf@maihiro.com