Ismaning near Munich, 30 July 2008 – SAP has once again nominated maihiro, an international and experienced CRM consultancy company based in Ismaning near Munich "Special Expertise Partner for SAP CRM". The certification underlines the competence of maihiro as a CRM specialist that focuses on the areas of Business Consulting, Technology Consulting and Managed Application and Process Services (MAPS).

This is the 7th time that maihiro has been nominated Special Expertise Partner for SAP Customer Relationship Management (SAP CRM). Mark Roes, Managing Director of maihiro GmbH: "The nomination of Special Expertise Partner is an important milestone for us this year as it is based on our new organisational structure geared to the requirements of industry". Re-certification applies from 1 August 2008.

maihiro customers profit from this nomination through the early integration of the Special Expertise Partner in new technological SAP development. By means of extensive qualification, SAP Deutschland GmbH & Co. KG only nominates a company Special Expertise Partner for SAP CRM if it is able to demonstrate above average solution and implementation expertise, well-trained consultants and successful CRM projects. Differentiated knowledge of the industry, an independent, committed approach to serving the market and the project concept "CRM to Go" developed by maihiro, round off the profile of this independent consultancy company.

maihiro is the CRM consultancy company that supports its customers from the strategy through to company management. Mark Roes explains: "Our team links in their SAP CRM and SAP NetWeaver BI projects our CRM organisational and process consulting services. Following implementation, the employees of MAPS take over the ongoing support of CRM processes and systems at our customers".

Nominations of SAP Deutschland GmbH & Co. KG for maihiro
- Since 2001: Special Expertise Partner for SAP CRM
- Since 2005: Special Expertise Partner SAP for Consumer Goods
- Since 2006: Special Expertise Partner SAP for Life Science
- Since 2007: Special Expertise Partner SAP for Manufacturing & HighTech
- Since 2007: Special Expertise Partner SAP for Banking


About maihiro
maihiro, a management consultancy based in Ismaning near Munich and in Vienna, focuses on the organisation of distribution, marketing and service processes. Established in March 2000 by executives of SAP, ORACLE and Kiefer & Veittinger, maihiro currently has over 60 employees. maihiro supports its customers in CRM Business Consulting, CRM Technology Consulting and in the area of Managed Application and Process Services. As a SAP CRM Special Expertise Partner and Oracle consulting and implementation partner, the consultancy company operates internationally for companies in different industries, including Audi, Bank für Sozialwirtschaft, Boehringer Ingelheim, Engelhard Arzneimittel, Merz Consumer Care, TridonicAtco or Zumtobel. Outside German speaking countries, the CRM consultancy company has until today also provided support for customers in Australia, Belgium, Denmark, France, Great Britain, Qatar, Croatia, Russian, Hungary and the USA.


Further information and photographic material:
Anke Korf
Public Relations
T +49 89 89 085 121
E-Mail: anke.korf@maihiro.com