Ismaning/Munich, July 17th 2009  – SAP Deutschland AG & Co. KG has once again certified the CRM consultancy company maihiro GmbH as a Special Expertise Partner in the sectors automotive, banks, consumer products, life science (pharmaceuticals) and manufacturing as well as SAP Customer Relationship Management (SAP CRM). SAP also awarded maihiro the status of Special Expertise Partner for the sectors of trade, process industry and insurance for the first time.

“The certifications confirm our strategic orientation with the new organizational structure which we established a year ago, enabling us to support customers in sector-oriented consultancy teams,” explains Mark Roes, maihiro Managing Director. The consultancy company is one of just three strategic CRM partners of SAP in the process, pharmaceuticals, consumer products and manufacturing industry. SAP Deutschland AG & Co. KG recently started the so-called Collaborate Business Initiative (CBI) especially for these sectors.

maihiro customers benefit from these certifications since they derive from a highly developed knowledge of the sectors, above-average solution expertise and numerous successfully implemented CRM projects. With “CRM to Go”, the sector-specific best-practice process models developed by maihiro, the company also provides its customers with pre-configured SAP CRM and SAP NetWeaver BW systems for marketing, sales and service scenarios. These include mobile use of SAP CRM via BlackBerry smart phone.

maihiro certifications – an overview
- SAP CRM (since 2001)
- SAP for Automotive (since 2007)
- SAP for Banking (since 2007)
- SAP for Consumer Products (since 2005)
- SAP for Insurance (new)
- SAP for Life Science/Pharmaceuticals (since 2006)
- SAP for Machinery, HighTech & Electronics (since 2007)
- SAP for Process Industries (new)
- SAP for Trade (new)
 
About maihiro
As a consultancy based in Ismaning/Munich and Vienna, maihiro focuses on shaping sales, marketing and service processes. Founded in March 2000 by executives from SAP, ORACLE and Kiefer & Veittinger, maihiro currently has a staff of 65. maihiro supports its clients in CRM business consulting, CRM technology consulting and in the field of managed application and process services. As a SAP CRM Special Expertise Partner and Oracle consultancy and implementation partner, the consultancy operates internationally for companies in various sectors, including Audi, Bank für Sozialwirtschaft, Boehringer Ingelheim, Engelhard Arzneimittel, Merz Consumer Care, TridonicAtco and Zumtobel. Outside the German-speaking region, maihiro supports customers in such countries as Australia, Belgium, Denmark, France, Great Britain, Qatar, Croatia, Russia, Hungary and the USA.

For further information please contact
maihiro GmbH
Anke Korf
Public Relations
Tel.: +49 (0)89 / 89 085-121

anke.korf@maihiro.com