Ismaning, near Munich, Germany, July 2, 2010 – A culture of innovation to achieve consistent customer value. Thanks to resourceful employees, the courage to break new ground, and creative marketing of new ideas, the consultancy has made it into Germany's top 100 innovators. The "Top 100" seal of quality was presented to maihiro GmbH by Lothar Späth on the evening of Thursday, July 1, in the Warnemunde district of Rostock, Germany.

maihiro is a consultancy that specializes in customer relationship management (CRM). Its 70 creative employees based in Ismaning near Munich and Vienna, Austria, are an endless source of new ideas. Uwe May and his co-founders support this display of initiative. At the suggestion of the employees, for example, the company has entered into new collaborative partnerships with universities and the issue of sustainability is gradually becoming a permanent aspect of life at the company. The climate of innovation is also thriving thanks to open and unbureaucratic competitions to source ideas for new services or to come up with new names and logos.

maihiro is also committed to furthering its employees' professional competencies and communication skills by offering relevant training. One of the newly designed training courses addresses the topic of conflict management. The company's annual "mai skill days" are also something special, giving employees the opportunity to train their colleagues in a range of areas, such as measuring customer satisfaction, automating campaigns, and deploying mobile CRM scenarios.

Over a period of several months, the Vienna University of Economics and Business assessed 248 medium-sized companies across Germany in terms of their approach to innovation. The 100 judged to be the best – maihiro included – will bear the seal of quality for the next year. "Good ideas that appeal to the market do not just appear out of nowhere. We work hard on them every day. Clearly we are delighted that our commitment is now being rewarded in this way. It is a confirmation that we are on the right path. Together with our customers we will continue to develop CRM innovations that safeguard lasting customer value," says Uwe May, one of the three co-founders and managing directors.

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Caption: Uwe May, managing director of maihiro, accepts the "Top 100" award from Lothar Späth.



The Mentor
The mentor of the project is Lothar Späth, retired premier of the state of Baden-Württemberg.

Academic Management
Dr. Nikolaus Franke has been Academic Director since 2002. He holds the post of Professor for Entrepreneurship and Innovation at the Vienna University of Economics and Business. His research activities focus on entrepreneurship, innovation management, and marketing. He is one of the world's leading experts in user innovation.

The Organizer: compamedia GmbH
compamedia organizes benchmarking projects for medium-sized businesses in Germany. On the basis of their national company comparisons TOP 100, TOP JOB, TOP CONSULTANT, and ETHICS IN BUSINESS, they reward and champion companies that excel in the areas of innovation, personnel management, consulting, and value management.

Collaborative Partners
The project partners are the Bayern Innovativ Association for Innovation and Knowledge Transfer, the Fraunhofer Association for the Promotion of Applied Research, the Rationalization and Innovation Center for German Industry (RKW), the Association for Electrical, Electronic & Information Technologies (VDE), and the Association of German Engineers (VDI). The media partner is the German national daily newspaper Süddeutsche Zeitung.


About maihiro
maihiro is a specialist in customer relationship management (CRM) and supports its customers in the areas of marketing, sales, and service with management, process, and technology consulting services – from devising a strategy and designing processes through to implementation and operations management. The company is a consulting and implementation partner to SAP, Oracle, and Microsoft. Founded in 2000 by Bernd Hesse, Uwe May, and Mark Roes, the consultancy now employs 70 people at its headquarters in Ismaning near Munich and its subsidiary in Vienna. maihiro provides consulting services worldwide to companies from a range of sectors. Customers include 1&1, Al Khaliji Commercial Bank, Audi, Bank für Sozialwirtschaft, DEG (KfW Bankengruppe), Europapier, Henkel, Merz Consumer Care, Styria Media Group, TridonicAtco, Wacker, and Würth.


More information:
maihiro GmbH
Anke Korf
Public Relations
Osterfeldstrasse 86
85737 Ismaning near Munich
Tel.: +49 89 89 085 121
Mobile: +49 175 165 0 279
anke.korf@maihiro.com