Vienna and Munich, 22 November 2011 - The CRM consultancy maihiro is helping Mondi Coatings & Consumer Packaging establish a sales control system oriented towards customer potential, to be supported through a global CRM solution.

Mondi Coatings & Consumer Packaging is focusing on realising its vision of an even more customer-oriented organisation, in order to increase customer loyalty and better exploit customer potential. For this purpose, the maihiro project team will first support Mondi Coatings & Consumer Packaging in analysing its CRM processes, defining requirements and implementing these in a cross-departmental CRM solution. The new system, to be implemented on an SAP Customer Relationship Management (SAP CRM) basis, will replace numerous decentralised Excel documents. Simultaneous roll-out is planned for late November 2011 for sales and back office employees in Europe and the USA.

Jurgen Van der Donck, Sales & Marketing Director and Head of the international CRM project at Mondi Coatings & Consumer Packaging says: “In our market environment, we want to be the ‘best in class’ provider for our customers. With this goal in mind, maihiro is the right partner for optimising our customer support internationally.”

It is a central goal of this project to focus more on the development of customers with considerable potential. The future CRM system will support the company’s sales management in comparing previously achieved revenue per customer with the total potential of a customer on the product level and deriving appropriate measures. It will therefore be possible to control sales activities in a more targeted and proactive manner in the future.

Also new for Mondi Coatings & Consumer Packaging is the detailed, cross-departmental view of all sales opportunities and the entire sales pipeline. In addition, sales employees will be able to prepare for their customer visits more efficiently in future thanks to “customer fact sheets” and they will save time when preparing their visit reports. The central database facilitates the recording of data and access to customer and market relevant information. Duplicates are avoided, maintenance expenses are reduced and the quality of master data is significantly improved. Sales, Marketing and Internal Sales have access to the same documents, which facilitates cross-departmental and international communication and helps to reduce process run times. The integration of the new SAP CRM solution with the existing SAP ERP and business administration system ensures additional data transparency.
 

About Mondi Coatings & Consumer Packaging
Mondi Coatings & Consumer Packaging, a business unit of the Europe & International division, is a backward-integrated innovation leader specialising in siliconised materials and packaging based on plastics and paper. With 21 plants, two processing facilities and a research and development centre, the company offers a customer-oriented portfolio based on technologies such as siliconisation, extrusion coating, sheet extrusion, lamination, printing and processing. Mondi Coatings & Consumer Packaging develops individual solutions for a wide range of industries. Among other things, the company manufactures custom release liners for self-adhesive products, extrusion coated applications for industry papers and efficient barrier materials for the food and non-food industry. Its portfolio also includes flexible packaging such as high-grade barrier films, printed mono and laminate films, prefabricated paper and plastic bags, as well as stand-up pouches with a variety of fitted features. Through its worldwide network of sales offices and plants, Mondi Coatings & Consumer Packaging offers global customer service and certified process standards. Its own research and development centre guarantees that customers receive state-of-the-art, tailored solutions and that innovations throughout the industry are advanced.

About maihiro
maihiro specialises in Customer Relationship Management (CRM) and provides support to its clients in the marketing, sales and service fields in the form of management, process and technology consultancy services - covering the whole range right from strategy and process design through to implementation and operational management. The company is a consultancy and implementation partner of SAP and Microsoft. Established in 2000 by Bernd Hesse, Uwe May and Mark Roes, the management consultancy firm based in Hamburg, Ismaning near Munich and Vienna now employs more than 70 staff. In 2005, under the direction of Matthias Götz, maihiro established a subsidiary in Austria, and maihiro business analytics GmbH followed in July 2011. In 2010, the consultancy firm was awarded the "Top 100" quality seal in recognition of its status as one of the most innovative medium-sized companies in the country, and 2011 saw its nomination for the IT innovation prize in the CRM category. maihiro provides consultancy services worldwide for companies from different sectors, including 1&1 Internet AG, Audi, eCircle, Henkel, Merz Pharmaceuticals and the Styria Media Group.

 
More information:
maihiro GmbH
Anke Korf
Public Relations
Osterfeldstrasse 86
85737 Ismaning near Munich
Tel.: +49 89 89 085 121
Mobile: +49 175 165 0 279
anke.korf@maihiro.com