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Automotive - OEM and supplier
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Our project experience:
CRM process consulting
- Establishing dialogue marketing processes to generate qualified leads, execution and selection of automated dialogue marketing campaigns
CRM software selection
- Identification of relevant CRM core processes and
technical requirements
- Classification for the evaluation matrix
- Providing CRM vendors with invitation to tender (ITT)
- Elaboration of a vendor‘s questionnaire, evaluation and
consolidation of the ITT based on evaluation matrix
- Case study-based CRM software presentation
- Common revision of the evaluation matrix
- Preparation of the CRM software decision
CRM analytics
- Branch-specific and process-oriented DWH concepts for marketing, sales and master data
- Customer value-oriented sales control and targeting
- Data mining for customer-oriented marketing
- SAP NetWeaver BW, SAP Enterprise Portal
- Integration with SAP CRM and 3rd-party systems
- Implementation of offline and web reporting or cockpits
CRM implementation
- SAP CRM implementation
- Establishing qualification routines of prospects within lead management, integration in IC WinClient, customer specific campaign management enhancements in SAP CRM
- SAP NetWeaver BW implementation
- Specification of interfaces to SAP ERP and third-party systems
- Design and installation of the ORACLE eBusiness suite system architecture
Quality management
- Risk management, trouble shooting, quality audits
For further information please do not hesitate to contact us.
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Industries
Automobile industry
Consumer products, retail and trade
Facility and supply industry
Financial services
Manufacturing
Process industry
Telco & Media
Further customers





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