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Consumer products, retail and trade
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Our project experience:
Project and change management
- Implementation of project marketing activities
- Coaching, monitoring of organisational change, moderation
CRM strategy, organisational and process consulting
- Generate awareness for a customer centric orientation of all relevant company departments
- Execution of analysis workshops, department and IT
specific classification of workshop results
- Process analysis and design in sales and marketing,
identification of functional gaps
- Feasibility studies, linkage of processes and IT systems
- Conception of how to proceed in a CRM implementation
CRM software selection
- Identification of relevant CRM core processes and
technical requirements
- Classification for the evaluation matrix
- Providing CRM vendors with invitation to tender (ITT)
- Elaboration of a vendor‘s questionnaire, evaluation and
consolidation of the ITT based on evaluation matrix
- Preparation of a case study displaying the sales and
service process
- Case study-based CRM software presentation
- Common revision of the evaluation matrix
- Preparation of the CRM software decision
CRM Analytics
- Branch-specific and process-oriented DWH concepts for marketing and sales
- Customer value-oriented sales control and targeting
- SAP NetWeaver BW, SAP Enterprise Portal
- Integration with SAP CRM
- Implementation of offline and web reporting or cockpits
CRM implementation
- SAP CRM implementation
- Specification of interfaces to SAP ERP and Third-Party systems, integration with SAP NetWeaver BW
- Definition of SAP NetWeaver BW reports
- International roll-out
- Roll-out, hand-over-phase until go-live
- Systems management, training of system administrators
Quality management
- Risk management, trouble shooting, quality audits
For further information please do not hesitate to contact us. |
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Industries
Automotive
Consumer products, retail and trade
Facility and supply industry
Financial services
Manufacturing
Process industry
Telco & Media
Further customers















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