
Manufacturing / High Tech
At Rohde & Schwarz Marketing Automation is part of the global CRM strategy
Implementation of the SAP Sales & Marketing Cloud
Project goals:
- Marketing-Automation to become a central part of the global and central CRM strategy
- Harmonization of local subsidiaries with the marketing strategy of the headquarters
- Main platform and news standards in the area of Marketing Sutomation
- Overcoming of silo mentality in the areas Marketing, Sales and Service
Project scope:
- Implementation of the SAP Marketing Cloud
- Integration of the SAP Sales Cloud
- Integration of web touch points
- Email campaigns & event management
- Design and implementation of lead nurturing and scoring processes
- Go-live in Canada und Europa in Dec. 2018
- Business card scanner maiCatch as co innovation of Rohde & Schwarz with maihiro

Our client Rohde & Schwarz:
- Rohde & Schwarz develops communication, information and safety products
- Business areas: measurement instrumentation, broadcast and media technology, aerospace, safety, networks and Cybersecurity
- More than 11.500 employees worldwide in over 70 countries
- Revenue: 2,04 bn. €