At Rohde & Schwarz Marketing Automation is part of the global CRM strategy

Implementation of the SAP Sales & Marketing Cloud

Project goals:

  • Marketing-Automation to become a central part of the global and central CRM strategy
  • Harmonization of local subsidiaries with the marketing strategy of the headquarters
  • Main platform and news standards in the area of Marketing Sutomation
  • Overcoming of silo mentality in the areas Marketing, Sales and Service

Project scope:

  • Implementation of the SAP Marketing Cloud
  • Integration of the SAP Sales Cloud
  • Integration of web touch points
  • Email campaigns & event management
  • Design and implementation of lead nurturing and scoring processes
  • Go-live in Canada und Europa in Dec. 2018
  • Business card scanner maiCatch as co innovation of Rohde & Schwarz with maihiro

Our client Rohde & Schwarz:

  • Rohde & Schwarz develops communication, information and safety products
  • Business areas: measurement instrumentation, broadcast and media technology, aerospace, safety, networks and Cybersecurity
  • More than 11.500 employees worldwide in over 70 countries
  • Revenue: 2,04 bn. €