Tailored campaign management in SAP CRM

CEWE Stiftung & Co. KGaA

Project Goal

  • Support for application management and implementation of new requirements in the SAP CRM solution in the areas of marketing and the Customer Interaction Center

Project Focus

  • General support and advice during application management of the SAP CRM solution

  • Technical support for implementation of the EHP 3 upgrade
  • Further development of the SAP CRM solution in conjunction with IT Change Management

  • Optimization and expansion of campaign management

Our customer

  • Founded more than 50 years ago, CEWE is now Europe’s largest photo service provider
  • With more than 35 million copies sold, the CEWE PHOTOBOOK is the most popular photobook in Europe
  • CEWE employs about 3,500 people at its headquarters in Oldenburg and at eleven high-tech workshops
  • CEWE supplies over 25,000 retail customers in 24 European countries