
Automotive
Process based requirement concept for a CRM software selection
EDAG Engineering + Design AG
Project goal
Harmonization of the relevant sales processes from planning to quotation for greater transparency between Specialist Sales and Account Management
- Identification of quick wins that can be realized within the existing ERP system landscape
Consolidation of the CRM requirements of the individual business units
Project focus
Process analysis for key account management and project business, such as definition of the “annual business planning” process
- Analysis of IT infrastructure
Compilation of requirements profile based on functionalities
- Development of a requirements concept as the basis for decision-making for the selection of a CRM software package
Our customer
- Largest independent development partner for the mobility industry worldwide
- Business areas Product Development, Manufacturing, Production and Aerospace
- Turnover of €714.9 million, 8,260 employees (2016)