Connected Travel Retail

Gebr. Heinemann SE & Co. KG

Project Objective

  • Development of a solution architecture based on the SAP Customer Engagement and Commerce portfolio in marketing, sales and customer service for our own, affiliated and outside companies
  • Definition of a comprehensive cross-channel loyalty program

Scope of the project

  • Consolidation of requirements
  • Development of a solution architecture based on SAP CRM, SAP Hybris Commerce, SAP CAR, register integration
  • Mapping the requirements for the system components
  • Verification of the concept in terms of the data and processes
  • System integration concept
  • Time and cost estimate for subsequent projects

Our customer

  • Gebr. Heinemann is the only family-owned company among the global players in the travel retail sector
  • 300 shops, brand boutiques and concept shops at a total of 78 airports in 28 countries
  • Customer areas: such as airports, airlines, cruise ships ...
  • 85 subsidiaries and holdings in 37 countries
  • Approximately 6.000 employees
  • Turnover of EUR 3.6 billion (2015)