Consumer Goods

"Simplify": Global trade promotion processes for local markets

Henkel AG & Co KGaA, Düsseldorf

Project goal

  • In time sales KPI tracking
  • Efficient planning and steering of discounts and rebates while simultaneously reducing risk of planning mistakes
  • Promo planning, customer profit simulation and evaluation
  • Integrated net external sales and volume forecasting
  • More time for customers

Project objectives

  • Implementation of a fully-integrated account management process, integrated into a globally-uniform CRM platform

Process Scope

  • Key account planning
  • Trade promotion management as an online laptop solution (promotion planning and execution)

Our Customer

  • Founded in 1876, today a global supplier of branded goods and system solutions for consumers and industry
  • Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
  • Around 51,000 employees in 120 countries
  • Just under 20 billion € turnover in 2016

Henkel employs SAP Trade Management for sales innovation

Martin Reinicke, Corporate Director Global Sales Development, Henkel Beauty Care

Martin Reinicke describes how SAP Trade Management helps Henkel to adapt to a rapidly changing market by enabling them to manage trade promotions quickly and easily.