Consumer Goods

Worldwide harmonization of sales and marketing processes for six business units

Henkel AG & Co. KGaA

Project goals

  • Development of a globally uniform sales and marketing model for 6 business units
  • Process-related increase in efficiency through improved process support
  • Integration of CRM processes in the sales office and field sales for more targeted customer support

Project focus

  • Analysis of the existing processes, derivation of optimization potential and setup of a target concept
  • Organizational and procedural introduction of the new sales and marketing model
  • Reorientation of cooperation between sales office, field sales and key account management

Our customer

  • the world’s leading supplier of branded goods and system solutions
  • Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
  • Around 51,000 employees in 120 countries
  • EUR 18.714 billion turnover in 2016