
Consumer Goods
Worldwide harmonization of sales and marketing processes for six business units
Henkel AG & Co. KGaA
Project goals
- Development of a globally uniform sales and marketing model for 6 business units
- Process-related increase in efficiency through improved process support
- Integration of CRM processes in the sales office and field sales for more targeted customer support
Project focus
- Analysis of the existing processes, derivation of optimization potential and setup of a target concept
- Organizational and procedural introduction of the new sales and marketing model
- Reorientation of cooperation between sales office, field sales and key account management
Our customer
- the world’s leading supplier of branded goods and system solutions
- Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
- Around 51,000 employees in 120 countries
- EUR 18.714 billion turnover in 2016