Worldwide harmonization of sales and marketing processes for six business units

Project goals

• Development of a globally uniform sales and marketing model for 6 business units
• Process-related increase in efficiency through improved process support
• Integration of CRM processes in the sales office and field sales for more targeted customer support

Project focus

• Analysis of the existing processes, derivation of optimization potential and setup of a target concept
• Organizational and procedural introduction of the new sales and marketing model
• Reorientation of cooperation between sales office, field sales and key account management

Our customer

• the world’s leading supplier of branded goods and system solutions
• Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
• Around 51,000 employees in 120 countries
• EUR 18.714 billion turnover in 2016