Consumer Goods

“Simplify”: more value creation thanks to more efficiency in sales

Henkel AG & Co. KGaA

Project goals

  • Introduction of a global sales force automation solution
  • Tool to steer sales force to ensure the right customers are visited and the relevant information is provided
  • Online and offline functionality for tablets
  • Providing broad set of data from customer data to own warehouse stock levels

Project objectives

  • International implementation of SAP Cloud for Customer (C4C)
  • From business and functional design to implementation, to international roll-out
  • Coordination of the co-innovation program with SAP (Co-innovation covered taking C4C from a tool for Industrial business to Consumer Goods business)

Our customer

  • Founded in 1876, today a global supplier of branded goods and system solutions for consumers and industry
  • Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
  • Around 51.000 employees in 120 countries
  • Just under 20 billion € turnover in 2016

Henkel boosts its sales team efficiency with maiTour

Our collaboration with maihiro is very distinctive and strong. (...) We use maihiro’s maiTour, which enables us to plan visits week-by-week and also optimize how we group visits.