Consumer Goods

“Simplify”: more value creation thanks to more efficiency in sales

Henkel AG & Co. KGaA

Project goals

  • Introduction of a global sales force automation solution
  • Tool to steer sales force to ensure the right customers are visited and the relevant information is provided
  • Online and offline functionality for tablets
  • Providing broad set of data from customer data to own warehouse stock levels

Project objectives

  • International implementation of SAP Cloud for Customer (C4C)
  • From business and functional design to implementation, to international roll-out
  • Coordination of the co-innovation program with SAP (Co-innovation covered taking C4C from a tool for Industrial business to Consumer Goods business)

Our customer

  • Founded in 1876, today a global supplier of branded goods and system solutions for consumers and industry
  • Strategic business areas: detergents and cleaning agents, cosmetics/body care, adhesives, sealants and surface technology
  • Around 51.000 employees in 120 countries
  • Just under 20 billion € turnover in 2016

Henkel boosts its sales team efficiency with maiTour

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Our collaboration with maihiro is very distinctive and strong. (...) We use maihiro’s maiTour, which enables us to plan visits week-by-week and also optimize how we group visits.