Consumer Goods

Worldwide implementation of SAP CRM based on a global template approach

Henkel AG & Co. KGaA

Project goals

  • Realization of user potentials through provision of new standard functionalities in sales, service and marketing
  • Process-related raising efficiency through enhanced process support
  • Cross-linking of sales and marketing processes in the areas of office and field work for a more focused customer handling

Project goals

  • New installation and replacement of the existing SAP CRM 4.0 solution within the Henkel Adhesive Technologies group
  • Prototype based ‘CRM to Go‘ project approach for an accelerated introduction of the global CRM template

Our customer

  • Worldwide leading provider of brand articles and solutions
  • Strategic business areas: detergent/cleanser, cosmetic/personal hygiene, glue, sealant and surface technology
  • Around 51,000 employees in 120 countries
  • 18.714 billion Euro turnover in 2016