
Consumer Goods
Worldwide implementation of SAP CRM based on a global template approach
Henkel AG & Co. KGaA
Project goals
- Realization of user potentials through provision of new standard functionalities in sales, service and marketing
- Process-related raising efficiency through enhanced process support
- Cross-linking of sales and marketing processes in the areas of office and field work for a more focused customer handling
Project goals
- New installation and replacement of the existing SAP CRM 4.0 solution within the Henkel Adhesive Technologies group
- Prototype based ‘CRM to Go‘ project approach for an accelerated introduction of the global CRM template
Our customer
- Worldwide leading provider of brand articles and solutions
- Strategic business areas: detergent/cleanser, cosmetic/personal hygiene, glue, sealant and surface technology
- Around 51,000 employees in 120 countries
- 18.714 billion Euro turnover in 2016