Manufacturing / High Tech

Recommendations for actions for a CRM implementation

Jenoptik AG

Project goals

  • CRM audit to create a foundation for a later CRM software selection
  • Concrete recommendations in the areas of organization, processes and technologies

Project focus

  • Analysis of the existing CRM system landscape and processes
  • Establishment of a process landscape to close identified process gaps
  • Identification of suitable CRM solutions to be assessed under consideration of process-related and technological aspects

Our customer

  • Comprehensive optoelectronics group with activities in five divisions: Lasers & Material Processing, Optical Systems, Industrial Metrology, Traffic Solutions and Defense & Civil Systems
  • Several large sites in Germany, USA, France and Switzerland, presence in 70 countries
  • Around 3,600 employees, 685 Mio. EUR turnover (2016)