Consumer Goods

Identification of process and functional requirements for a realignment of the group-wide CRM strategy

RAPS GmbH & Co. KG

Project goal

  • Development of a company-wide CRM roadmap, the objective being to create the basis for selection of downstream CRM software and to identify procedural and functional requirements.

Project focus

  • Creation of a CRM model
  • Creation of a CRM process map, in order to close process gaps which have been identified
  • Creation of a functional requirements profile taking into consideration the particularities in the individual company divisions

Our customer

  • Founded in 1924 by the Hamburg-based pharmacist, Adalbert Raps
  • Today the specialist spice producer RAPS, with its headquarters in Kulmbach, is a leading growth-oriented company in the ingredients market
  • 7 production plants in Europe, 12 national and international subsidiaries
  • Global workforce of around 900 employees (2015)