Consumer Goods

SAP Hybris Sales Cloud Solution supports CRM reorientation

RAPS GmbH & Co. KG

Project goals

  • Improved exchange of information through transparency
  • Assistance in efficient and consistent customer care
  • Consistent processes
  • Automated data transfer between different systems
  • Improvement of professionalization in the presentation of the company to customers
  • Cost optimization

Project objectives

  • Introduction of SAP Hybris Sales Cloud
  • Process scope: Master data management, appointment and task management, reporting, opportunity and sales project management
  • Integration with SAP ERP via SAP PI
  • Exchange of sales projects between SAP C4C and a third-party solution for SAP ERP
  • Integration of SAP BW via mash-ups

Our customer

  • The spice manufacturer RAPS, headquartered in Kulmbach, Germany, is a leading, growth-oriented company in the ingredient market
  • 7 production plants in Europe, 12 national and international subsidiaries
  • More than 900 employees worldwide (2017)
  • Founded in 1924 by the Hamburg-based pharmacist, Adalbert Raps