
Consumer Goods
SAP Hybris Sales Cloud Solution supports CRM reorientation
RAPS GmbH & Co. KG
Project goals
- Improved exchange of information through transparency
- Assistance in efficient and consistent customer care
- Consistent processes
- Automated data transfer between different systems
- Improvement of professionalization in the presentation of the company to customers
- Cost optimization
Project objectives
- Introduction of SAP Hybris Sales Cloud
- Process scope: Master data management, appointment and task management, reporting, opportunity and sales project management
- Integration with SAP ERP via SAP PI
- Exchange of sales projects between SAP C4C and a third-party solution for SAP ERP
- Integration of SAP BW via mash-ups
Our customer
- The spice manufacturer RAPS, headquartered in Kulmbach, Germany, is a leading, growth-oriented company in the ingredient market
- 7 production plants in Europe, 12 national and international subsidiaries
- More than 900 employees worldwide (2017)
- Founded in 1924 by the Hamburg-based pharmacist, Adalbert Raps