360 degrees marketing strategy with the SAP Service & Marketing Cloud

Digital CRM at Ravensburger – Building relationships along the Customer Journey. Speech on the occasion of SAP CX LIVE, October 11th 2018, Barcelona

Digital transformation critically changed the media consumption of customers. For that reason Ravensburger follows a 360 degrees marketing strategy with the SAP marketing and Service Cloud. Find out more and watch the video: Speech with Waldemar Breitling, Head of Digital Marketing, Ravensburger AG, & Christian Bulla, Head of Central Marketing, Ravensburger AG.