Cross-departmental process optimization and recommendations for a new CRM implementation

Project goals

• Development of a company-wide CRM model

• Establishment of the basis for selection of downstream CRM software and derivation of procedural and functional requirements
  

Project focus

• Identification of the relevant CRM processes in relation to the existing system landscape

• Creation of a requirements profile, taking into account the peculiarities in the individual business departments
• Development of concrete recommendations for action

Our customer

• Rohde & Schwarz is an independent family-run company that has been trading successfully since 1933
• World leaders in measurement technology, broadcasting technology, secure communication, radio monitoring and radio location technology
• EUR 1.83 billion turnover, approx. 9,900 employees in 70 countries (2014/15)