
Trade
360 degree view of customers with SAP CRM as central process platform
Schlau Großhandel GmbH
Project goals
Systematization of the sales process
- Sales support for visit planning, implementation and documentation
360-degree view from the customer’s perspective across all departments
- Process integration with physical retail in terms of a multi-channel strategy
Project focus
- Process analysis workshops and definition of technical requirements
- Implementation of the SAP CRM as a central customer process platform
- Activity-based visit planning and execution (visit reports)
- SAP workflow-based customer system and change process
- Event management, target group-oriented campaign management
- maiConnect groupware integration
Our customer
- With its more than 50 home improvement and hardware wholesale stores, Schlau Grosshandel GmbH is a sales channel of the Brüder Schlau Group (with more than 6,500 employees in total)
- Schlau assists home improvement and hardware stores and specialist retailers as a competent partner, helping them to shape their future business success