360 degree view of customers with SAP CRM as central process platform

Project goals

• Systematization of the sales process

• Sales support for visit planning, implementation and documentation

• 360-degree view from the customer’s perspective across all departments

• Process integration with physical retail in terms of a multi-channel strategy

Project focus

• Process analysis workshops and definition of technical requirements
• Implementation of the SAP CRM as a central customer process platform
• Activity-based visit planning and execution (visit reports)
• SAP workflow-based customer system and change process
• Event management, target group-oriented campaign management
• maiConnect groupware integration

Our customer

• With its more than 50 home improvement and hardware wholesale stores, Schlau Grosshandel GmbH is a sales channel of the Brüder Schlau Group (with more than 6,500 employees in total)
• Schlau assists home improvement and hardware stores and specialist retailers as a competent partner, helping them to shape their future business success