Trade

360 degree view of customers with SAP CRM as central process platform

Schlau Großhandel GmbH

Project goals

  • Systematization of the sales process

  • Sales support for visit planning, implementation and documentation
  • 360-degree view from the customer’s perspective across all departments

  • Process integration with physical retail in terms of a multi-channel strategy

Project focus

  • Process analysis workshops and definition of technical requirements
  • Implementation of the SAP CRM as a central customer process platform
  • Activity-based visit planning and execution (visit reports)
  • SAP workflow-based customer system and change process
  • Event management, target group-oriented campaign management
  • maiConnect groupware integration

Our customer

  • With its more than 50 home improvement and hardware wholesale stores, Schlau Grosshandel GmbH is a sales channel of the Brüder Schlau Group (with more than 6,500 employees in total)
  • Schlau assists home improvement and hardware stores and specialist retailers as a competent partner, helping them to shape their future business success