Manufacturing / High Tech

Process analysis and process optimization in marketing and sales

Schreiner Group GmbH & Co. KG

Project goals

  • Collection of business-specific requirements based on standardized CRM processes
  • Development of a CRM concept for the entire group
  • Preparation for a downstream CRM implementation

Project focus

  • Process workshops for the areas of sales, marketing and customer service for the MediPharm and ProTech sectors
  • Management interviews for the development of a CRM model
  • Completion of initial research on CRM providers, creation of an evaluation matrix

Our customer

  • Third-generation family-run company, founded in 1951
  • The Schreiner Group specializes in the development and production of functional labels and labeling solutions for customers in the pharmaceutical industry, the automotive and electronics industries, banks and official bodies
  • Turnover of around EUR 160 million (2015), approx. 1,000 employees