
Manufacturing / High Tech
Process analysis and process optimization in marketing and sales
Schreiner Group GmbH & Co. KG
Project goals
- Collection of business-specific requirements based on standardized CRM processes
- Development of a CRM concept for the entire group
- Preparation for a downstream CRM implementation
Project focus
- Process workshops for the areas of sales, marketing and customer service for the MediPharm and ProTech sectors
- Management interviews for the development of a CRM model
- Completion of initial research on CRM providers, creation of an evaluation matrix
Our customer
- Third-generation family-run company, founded in 1951
- The Schreiner Group specializes in the development and production of functional labels and labeling solutions for customers in the pharmaceutical industry, the automotive and electronics industries, banks and official bodies
- Turnover of around EUR 160 million (2015), approx. 1,000 employees