Process analysis and process optimization in marketing and sales

Project goals

• Collection of business-specific requirements based on standardized CRM processes
• Development of a CRM concept for the entire group
• Preparation for a downstream CRM implementation

Project focus

• Process workshops for the areas of sales, marketing and customer service for the MediPharm and ProTech sectors
• Management interviews for the development of a CRM model
• Completion of initial research on CRM providers, creation of an evaluation matrix

Our customer

• Third-generation family-run company, founded in 1951
• The Schreiner Group specializes in the development and production of functional labels and labeling solutions for customers in the pharmaceutical industry, the automotive and electronics industries, banks and official bodies
• Turnover of around EUR 160 million (2015), approx. 1,000 employees