Manufacturing / High Tech

“CRM Strategy” management workshop – Created a foundation for successful CRM

Trelleborg Sealing Solutions


  • Motivational presentation on B2B customer management and CRM: Comprehension, factors, benchmarks

  • Development of Trelleborg-specific CRM goals and non-goals in a collaborative process with managers from sales regions around the world
  • Determination of the scope of the project and derived strategic, organizational, procedural, and technical success factors for the project


  • Increased familiarity with CRM for sales and associated departments

  • Strengthened commitment of management to CRM
  • Gained content-related motivation by looking at the big picture / benchmarks

  • Guidelines, direction, and focus to successfully establish CRM within the global organization

Our customer

  • Trelleborg Sealing Solutions is one of the world’s leading developers, manufacturers and suppliers of precision seals and ducts

  • Nine research and development centers and 28 production facilities around the world, more than 5,800 employees
  • Decision to implement a global CRM solution for sales;
    extremely varied levels of familiarity with CRM, unclear sense of orientation and guidelines