Development and establishment of a CRM template close to the standard

Volkswagen Financial Services AG

Project goals

  • Migration from SAP CRM 5.0 to SAP CRM 7.0
  • Creation of a SAP CRM 7.0 template and global rollout in the fields of marketing, sales and customer service

Project focus

  • Project management in international SAP CRM 7.0 projects
  • Consulting and implementation of SAP CRM 7.0 processes
  • Technical and methodological cooperation in the VW FS architecture team, CRM program management, steering committee and global CRM program of Volkswagen AG

Our customer

  • Volkswagen Financial Services AG is a 100% subsidiary of Volkswagen AG
  • In Germany, VW Financial Services AG serves the market with its subsidiaries VW Leasing, VW Versicherungsdienst and VW Bank
  • 7,066 employees in 35 countries, with nearly 2/3 working in Germany
  • 1.1 million direct bank customers with over €22 billion total deposits

In the collaboration up until now, maihiro so impressed us that we decided to go with a multi-year consulting partnership so that we can jointly implement our global CRM initiatives.