Pharma / Chemical

Implementation of a global CRM solution for all business units

By replacing proprietary CRM systems, Wacker aimed at anchoring one common, global CRM solution for all business units.

Wacker Chemie AG

Project goals

  • Placing the SAP CRM 7.0 system as global tool for a consistent sales control and customer evaluation
  • Promotion of process standardization & cost savings

Project focus

  • Analysis of CRM as-is processes with different divisions to deduct requirements for a common CRM solution
  • Introduction of a SAP CRM 7.0 prototype based on maihiro‘s ‚CRM to Go‘ processe
  • Workshops regarding business partner and master data, activities with Adobe Interactive Forms, opportunities, campaigns, complaints, offers and contracts, reporting
  • Functional blueprint for global requirements

Our customer

  • Globally operating chemical group of companies with worldwide grid of production sites on five continents
  • 54.042 billion € turnover worldwide (2016)
  • 17.205 employees worldwide (2016)