Privacy policy information

Our website Privacy Policy information is structured as follows:

 

For reasons of legibility, masculine and feminine forms of speech will not be used at the same time. All references to persons apply equally to both genders.

A. Controller

The controller for the processing of personal data is:

 

maihiro GmbH

Lise-Meitner-Str. 1

85737 Ismaning

Germany

 

Phone: +49 (89) 89085-0

E-mail: welcome@maihiro.com

Website: www.maihiro.com

 

Our Data Protection Officer can be contacted at:

 

Simon Kretschmer

Lise-Meitner-Str. 1

85737 Ismaning, Germany

 

Phone: +49 (89) 89085-172

E-mail: Simon.Kretschmer@maihiro.com

 

B. Processing of personal data

The following contains information on how personal data is collected, for which purposes it is processed and based on which legal grounds, to whom the data is disclosed in individual cases, and the conditions under which it is subsequently deleted.

1. Technical and functional provision of the website

 

We process personal data to be able to provide our website without any technical or functional restrictions where possible and in compliance with statutory regulations.

 

When you access our website, we store certain access data, e.g. browser type and version, operating system used, the preceding website visited, access date and time of the server request and the file request from the client (filename and URL). We utilize this data in anonymized form for statistical analyses with no association to the user.

 

The purpose of this data processing includes the accessibility and proper display of the website on your device, as well as the optimization of our website. To this extent, a legitimate interest exists on our part. The basis for processing is Art. 6 paragraph 1 sentence 1 f) GDPR as well as Section 15 TMG (Telemedia Act).

2. Contact

 

We collect personal data when you communicate it to us. This may include e.g. data which you enter into a contact form or which you communicate to us as part of an inquiry. During this, where specific input fields are marked as "required", we use these fields to collect data which is necessary for taking the desired action. You can of course provide us with additional data if you so desire.

 

The processing of this data takes place based on Art. 6 paragraph 1 sentence 1 b) GDPR, provided that this is necessary for taking an action desired by you. In all other cases, processing takes place based on our legitimate interest in the effective processing of inquiries directed at us (Art. 6 paragraph 1 sentence 1 f) GDPR). Furthermore, we may use your data for advertising purposes.

3. Advertising; in particular e-mail newsletter

 

We may use personal data that has been collected for the purposes of advertising. We have a legitimate interest in the use of your data for the purposes of direct advertising as set out in Art. 6 paragraph 1 sentence 1 f) GDPR.

 

Provided as you have given consent (Art. 6 paragraph 1 sentence 1 a) GDPR), we also use your data for sending an e-mail newsletter which is technically designed such that we are able to determine whether you have opened it and clicked on the links included in it. In particular, information on your interests is saved and processed. This information is used to design the newsletter to be even more attractive for you in the future.

 

You may withdraw your consent to the sending of the newsletter at any time via the "Unsubscribe" link provided for this purpose in every e-mail newsletter or by sending a message to the aforementioned contact. Furthermore, you can object to the processing of your personal data for advertising purposes with effect for the future in writing, via fax, via e-mail, or via the phone, without incurring any costs other than the basic rates for transmission. The legitimacy of data processing operations which has already been performed remains unaffected by this.

4. Further processing of personal data on our website

 

4.1. Consent Management Platform by Usercentrics

 

For obtaining and documenting your consent for data processing by various services, our website uses the Consent Management Platform ("CMP") of Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany ("Usercentrics").

 

When you access our website for the first time, you can consent to certain forms of data processing via the CMP. Your consent will be stored by the CMP along with your IP address, information about your browser and your device, as well as the time of your visit to the website. For this purpose, the CMP places a cookie – i.e. a small text file – on your computer.

 

The next time the website is accessed, the cookie can be used to determine which forms of data processing by which services you have (or have not) consented to. You do not have to configure your cookie settings again at every visit. You can of course also adjust your selection at a later point in time via the cookie settings. You can open these settings at any time via the footer on our website.

 

We use the CMP from Usercentrics to make it possible for you to consent to various data processing operations or to withdraw consent you have previously given. We are legally obliged to obtain and document your consent. The legal basis of the data processing via the tool is Art. 6 paragraph 1 sentence 1 c) GDPR.

 

Additional information on the CMP as well as data protection at Usercentrics is available at: https://usercentrics.com/faqs/legal-privacy/usercentrics-in-the-privacy-policy/.

4.2. LinkedIn Insight Tag

 

Provided you have given consent, this website uses the service "LinkedIn Insight Tag", which is provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn").

 

On our behalf, LinkedIn processes IP addresses, referrer URLs, device and browser information, as well as the date and time of the visit to our website. For this purpose, cookies – i.e. small text files – are stored on your computer. Based on the data obtained this way, we are able to perform an analysis of the use of our website, as well as tailor retargeting and marketing measures targeted to our users.

 

It cannot be ruled out that the information collected will also be transmitted to a LinkedIn server in a third country, in particular to a server belonging to the parent company of LinkedIn, LinkedIn Corporation, 2029 Stierlin Court Mountain View, California 94043, USA, and stored there. LinkedIn Corporation is certified in accordance with the "EU-US Privacy Shield" (can be found at https://www.privacyshield.gov/list under the search term "Linkedin"). The "Privacy Shield" is an agreement between the European Union (EU) and the USA which serves to ensure compliance with European data protection standards in the USA.

 

The transmission to and the processing of your personal data by LinkedIn only takes place when you have given consent. The legal basis for this is Art. 6 paragraph 1 sentence 1 a) GDPR.

 

Additional information on the LinkedIn Insight Tag and on data protection at LinkedIn is available at:

 

–      https://business.linkedin.com/marketing-solutions/insight-tag

–      https://www.linkedin.com/legal/privacy-policy

4.3. LeadLab

 

Provided you have given consent, this website uses the service "LeadLab", which is provided by WiredMinds GmbH, Lindenspürstrasse 32, 70176 Stuttgart, Germany ("WiredMinds").

 

On our behalf, WiredMinds processes the IP address of a user. For this purpose, cookies – i.e. small text files – are stored on your computer, or tracking pixels and/or web beacons, i.e. small images for the analysis of log files, are used. Processing takes place exclusively for the purpose of collecting company-relevant information such as the company name. According to information from WiredMinds, IP addresses of natural persons are excluded from further use (whitelisting procedure). According to a statement from WiredMinds, IP addresses are not stored in LeadLab.

 

WiredMinds uses the data collected to create pseudonymous usage profiles, via which we are able to reproduce the visitor behavior on our website. The data obtained from this is not used to personally identify visitors to our website.

 

The transmission to and the processing of your personal data by WiredMinds only takes place when you have given consent. The relevant legal basis for this is Art. 6 paragraph 1 sentence 1 a) GDPR.

 

For more information on data protection at WiredMinds, please visit:

 

–      https://wiredminds.de/en/data-privacy-leadlab/

–      https://wiredminds.de/en/privacy/.

4.4. Google services

 

Provided you have given consent, this website uses services provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland ("Google").

 

4.4.1. General information on Google services; legal basis

 

In order to provide the services, Google processes personal data. The legal basis for data processing by the Google services is your consent, Art. 6 paragraph 1 sentence 1 a) GDPR.

 

It cannot be ruled out that the information collected by Google services will also be transmitted to a Google server in a third country, in particular to a server belonging to the parent company of Google, Google LLC domiciled at 1600 Amphitheatre Parkway, Mountain View, California, USA, and stored there. Google LLC is certified in accordance with the "EU-US Privacy Shield" (available at https://www.privacyshield.gov/list under the search term "Google"). The "Privacy Shield" is an agreement between the European Union (EU) and the USA which serves to ensure compliance with European data protection standards in the USA.

 

If you are logged into your Google account, Google can add processed information to your account depending on your account settings and treat it as personal data, cf. in particular also https://policies.google.com/technologies/partner-sites. We receive no information about data collected in this fashion, nor about its use.

 

Additional information on data processing by Google is available at:

 

–      https://policies.google.com/privacy ("Google Privacy Policy").

–      https://policies.google.com/technologies/partner-sites ("Data use by Google when you use our partners' websites

        or apps"),

–      http://www.google.com/policies/technologies/ads ("Data use for advertising purposes").

 

 

4.4.2. Google Analytics

 

This website uses the Google Analytics service. By using cookies, i.e. small text files which are stored on your computer, this service performs an analysis of your surfing behavior across websites.

 

On our behalf, Google processes the data collected to provide us with pseudonymous profiles of individual visitors and general statistics about the use of our website. We use this information to improve our offerings and to make them more interesting for you as the user.

 

IP anonymization has been enabled on this website, such that your IP address is truncated by Google Analytics before being saved. According to Google, it is only in exceptional cases that the full IP address will be transmitted to a Google LLC server in the USA and truncated there. According to Google, the truncated IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.

 

Click on the following link to download and install a plug-in for the browser you are using which will allow you to disable Google Analytics across websites: https://tools.google.com/dlpage/gaoptout.

 

Additional information on data processing by Google Analytics is available at: https://support.google.com/analytics/answer/6004245.

 

 

4.4.3. Google Maps

 

This website uses Google Maps to present geographical information visually and to generate route directions.

 

The embedding of Google Maps is linked to your cookie settings in the Consent Management Platform from Usercentrics. Hence, you will first only be shown a preview image on our website. This does not yet establish a connection with Google. It is only after you have enabled the maps feature in the cookie settings by checking the box will a connection to Google be established. This causes your IP address to be forwarded to Google's servers and Google will therefore be informed that our website was visited with your IP address. Furthermore, Google has stated that it may also use cookies (small text files stored on your computer) to collect data on your user behavior.

 

You also have the option of disabling the Google Maps service and hence prevent data transfer to Google by disabling JavaScript via your browser settings. However, we would like to point out that you will not be able to use the map display feature if you do so.

 

Additional information on Google Maps is available at: https://www.google.com/intl/en-us/help/terms_maps/ (Terms of Service for Google Maps).

 

 

4.4.4. YouTube

 

We have integrated videos from the Google service YouTube so that you can watch them on our website.

 

The embedding of YouTube is linked to your cookie settings in the Consent Management Platform from Usercentrics. Hence, you will first only be shown a preview image on our website. This does not yet establish a connection with Google. It is only after you have enabled the video playback feature in the cookie settings by checking the box will a connection to Google be established. This causes your IP address to be forwarded to Google's servers and Google will therefore be informed that our website was visited with your IP address. Furthermore, Google has stated that it may also use cookies (small text files stored on your computer) to collect data on your user behavior.

 

You also have the option of disabling the embedding of YouTube videos and hence prevent data transfer to Google by disabling JavaScript via your browser settings. However, we would like to point out that you will not be able to use the video feature if you do so.

 

Additional information on YouTube is available at: https://www.youtube.com/t/terms (Terms of Service for YouTube).

5. Disclosure of data to third parties

 

Your personal data is generally only known to those persons involved in processing your inquiry and sending the newsletters.

 

Your personal data will only be transferred to third parties if this is necessary for the performance of a contract (Art. 6 paragraph 1 sentence 1 b) GDPR), you have explicitly consented to the transfer (Art. 6 paragraph 1, sentence 1 a) GDPR) or if it is permitted under data protection laws. However, only the specific data required is transferred.

 

Categories of recipients of personal data include website administrators and website analysis service providers. In these cases, our data processing is performed by a service provider who is bound by instructions in accordance with data protection regulations and who is not permitted to use the data for another purpose.

6. Erasure of data

 

We will store the personal data we process for as long as this is necessary for the particular purpose of processing – in particular the processing of your inquiry – while adhering to statutory retention periods (e.g. ten years for documents relating to tax matters in accordance with the Commercial Code (HGB) and Fiscal Code (AO) and six years for other business correspondence) (Art. 6 paragraph 1 sentence 1 c) GDPR). A retention period above and beyond the statutory retention periods is possible if you have given your consent in accordance with Art. 6 paragraph 1 sentence 1 a) GDPR or the purpose of data processing continues to apply. You will find more information on the storage period of cookies in the cookie settings, which you can also open at any time via the footer on our website.

 

C. Your rights

 

1. Disabling cookies

 

Some of the previously described processing operations utilize cookies. Most browsers accept cookies automatically. If you do not wish this to be the case, you can disable the storage of cookies on your hard disk in your browser settings. Furthermore, you can also delete previously stored cookies at any time in your browser settings. However, if you do so, you may not be able to use all features of our website to the full extent.

2. Right of withdrawal

 

Some of the previously described processing operations only take place with your consent. You can withdraw your consent for the execution of these processing operations at any time with effect for the future. If you do so, you may no longer be able to use our services as you are accustomed to until you have once again consented to the respective form of data processing. You can exercise your right of withdrawal via the cookie settings, which you can open via the footer on our website. In this way, you can also once again consent to individual data processing operations.

3. Right of objection

 

You may object to the use of personal data for the purposes of direct advertising at any time. Furthermore, you may also object to the use of personal data based on Art. 6 paragraph 1 e) or f) GDPR at any time with effect for the future on grounds which arise from your particular situation,without incurring any costs other than the basic rates for transmission.

4. Right of access, rectification, erasure, or restriction and portability

 

Under the prerequisites of Art. 15 to 20 GDPR, you have the right to receive at no charge information about the personal data we store about you, to have incorrect data rectified, and to request erasure or restriction of processing, as well as the portability of your personal data. However, in certain cases we are not permitted to completely delete user data due to statutory retention obligations.

5. Right of appeal

 

You have a right to appeal to a supervisory authority. The supervisory authority responsible for us is the Bavarian State Office for Data Protection Supervision (BayLDA), Promenade 27, 91522 Ansbach, Germany poststelle@lda.bayern.de.