2020 Trend Study
Status Quo of Customer Feedback Management
& Update on the Relevance of the SAP C/4HANA Product Suite
- Study: Conducted with senior department managers from Sales, Marketing, and Customer Service in Germany and Austria
- What role does customer feedback management play for SAP customers and how, if at all, is it implemented?
- What are the biggest challenges in customer feedback management?
- How has the significance of SAP C/4HANA and SAP software developed over the period 2018 to 2020?
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