19. October 2018 ǀ Munich Ismaning

CX as a central element for gaining a competitive advantage. The customer in focus – insights from SAP CXLive Barcelona 2018

Europe's largest software manufacturer impressively demonstrated that its portfolio of recent acquisitions has captured the pulse of the time and fully serves customer needs at the SAP CXLive in Barcelona.

And the purpose is: to organise sales more efficiently and qualitatively.

From ERP, to CRM, through to commerce: no other software provider is the absolute technology leader in these areas and offers such a wide selection of tools. The visitors, customers and experts at this year’s CX event were all in agreement.


The fact that SAP has always focused on the customer experience (CX) is not only a necessity, but precisely the right strategy. maihiro managing director Uwe May: “CX is the central element for gaining a competitive advantage. Products and services are comparable, so the experience must be right."

This is why maihiro also sees itself as a fully integrated customer journey adviser in the CRM business, whose primary objective is to always create that special customer experience. Simon Dechent, who is responsible for Global Market Development at SAP, also confirms the success of this approach: "maihiro's products are innovative and are constantly being further developed with a focus on user-friendliness, thereby creating a tangible competitive advantage".

In just one afternoon, maihiro managed to establish the connection between ERP and CRM.

Dominik MeierCRM project manager SKAN AG

maihiro's products are innovative and are constantly being further developed with a focus on user-friendliness.

Simon Dechent
responsible for Global Market Development at SAP

The CXLive event clearly demonstrated that our products and themes are in tune with current trends.

Uwe May
maihiro Managing Director

maihiro also focuses on the customer when it comes to the introduction of CRM cloud solutions, for example. Dominik Meier, CRM project manager at SKAN AG, gave a speech on the topic at the CXLive event. “In just one afternoon, maihiro managed to establish the connection between ERP and CRM. The previous service provider was unable to do this after three months," says Meier.

"The CXLive event clearly demonstrated that our products and themes are in tune with current trends. The CRM business is currently in the throes of something tremendous. We have been passionate about this business for 18 years now. It develops rapidly. We will continue making our contribution to supporting intelligent, value-added companies in the future in combination with the very latest technologies, such as artificial intelligence," says maihiro Managing Director Uwe May.

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Autor: Verena Holzgreve ǀ 19. October 2018 ǀ München Ismaning

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Verena Holzgreve

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Verena Holzgreve

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