19. June 2020 ǀ Munich Ismaning
SAP CXM Hackathon: maihiro the Winner in the “Best XM Implementation” Category
20 competitors. The objective: to create an end-to-end use case as part of the first SAP CXM Hackathon. Our maihiros won the title of
“Best Implementation in XM”.
The use case scenario of our four-member maihiro team, consisting of Tim Thomas, Phillipp Bosshardt, Selim Bas, and Dr. Johannes Jendrsczok: improving the online conversion rate and customer profiling for a customer in the B2C sector.
By employing these solutions, we were able to integrate the use case into a complete end-to-end customer experience management scenario. Visitors to the website are presented with personalized survey pop-ups. Based on their responses, they are recommended the product most appropriate for them. The chance to win prizes and test the products for free are additional incentives for signing up. By applying intelligent technologies in the background, such as Dotaki, personas based on their behavior or product preferences can be created and profitably integrated along the sales funnel.
Due to the current circumstances, the SAP Hackathon took place digitally for the first time last week and was held for the first time under the CXM heading. In the run-up to the event, participating teams held enablement sessions with SAP product experts and also conducted a prototype and system architecture analysis in this “preparatory phase”.
An important guideline for preparing and holding this year’s Hackathon was the three-step approach of “listen, understand, act”. This is primarily intended to take customer feedback management into account, which is becoming increasingly important in the SAP environment.
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Autor: Verena Holzgreve ǀ 19. June 2020 ǀ München Ismaning
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