4. May 2020 ǀ Munich Ismaning

VRM—thinking ahead with digitization

We live in the age of digitization and in these times we benefit from it more than ever. Yet for some of us, digitization also has, or rather had, its dark sides. 
The print media industry, for example, faced new challenges in the first wave of digitization a few years ago. Circulation declined, advertising revenues decreased and free online services appeared.

Our client VRM was already a pioneer back then and acted proactively. The media company realigned itself, defined a CRM strategy (supported by maihiro) and digitized its sales and marketing processes using the SAP Sales and Marketing Cloud.


VRM is continuing its digitization strategy with a focus on virtual collaboration optimizing its online marketing.

At the beginning of April, maihiro supported VRM with a Microsoft Teams training course in order to be able to work even better together virtually in the future. 


In addition, there will be a joint half-day marketing workshop (also virtual, of course) with the team led by Matthias Lindner, Deputy Head of B2C Marketing at VRM, in order to make even more efficient use of the already successfully implemented SAP Marketing Cloud in terms of online marketing in the future and for the team to acquire more in-Depth Knowledge.


“A proactive approach leads to a strong long-term competitive position. This is the credo we followed when we decided to introduce the SAP Sales and Marketing Cloud, and we believe in this credo now more than ever. When the world returns to normal, you have to be able to keep up with the latest developments. That's exactly what we're doing with support from maihiro.”

Matthias LindnerDeputy Head of B2C Marketing at VRM 

Autor: Anke von Behm ǀ 4. May 2020 ǀ München Ismaning

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Anke von Behm

About the Author

Anke von Behm

Head of Corporate Marketing
+15 years of experience in Marketing, Campaign- and Event Management, Corporate Social Responsibility and Public Relations