28. February 2012

ABUS SC commissions maihiro for CRM project

Alarm system manufacturer to replace on-demand solution with Microsoft Dynamics CRM

maihiro is supporting ABUS Security Center GmbH & Co. KG based in Affing near Augsburg in replacement of the CRM on-demand solution used in sales and marketing with Microsoft Dynamics CRM.

ABUS Security-Center (ABUS SC) is a global full-range supplier of products and services in the field of alarm systems and video surveillance technology. A key factor in the company’s CRM decision is the simple synchronisation of tasks, contacts and appointments between Microsoft Outlook and Microsoft Dynamics CRM. ABUS SC expects a marked improvement in the system’s performance with the new CRM solution in addition to a considerable increase in acceptance among the around 50 system users.

Based on its best practice process model, maihiro is migrating the existing CRM on-demand solution functions to the Microsoft Dynamics CRM. During workshops with the marketing, sales and IT departments, the project team discussed the requirements of the existing system, and implemented these directly in the pre-installed test system. “We were particularly impressed by the prototype-based project approach developed by maihiro. This pragmatic approach saves resources and shows users immediately how the new solution will look,” Marcus Hellekamp, project and IT manager at ABUS SC, says of the decision for maihiro.

Due to the specific email marketing requirements, the project started in parallel with the introduction of the cloud-based email marketing solution, eC-messenger from eCircle GmbH. The countless flexible eC-messenger interfaces allow e-commerce, web analysis and CRM systems to be easily integrated. The professional dispatch software enables multi-level, highly personalised campaigns in addition to sophisticated response measurements. These results, e.g. opening rates and click behaviour, are transferred to the CRM at ABUS via an interface developed by eCircle and maihiro.

The new CRM standard solution and integration of the email marketing solution should facilitate the administration, active editing and digital approaches of all business partners (trade customers, end customers, interested parties, etc.) for the marketing and sales employees. The cooperation between the inside and newly established field sales departments should be optimised through comprehensive activity management, among other measures. The aim is also to enter the end customer leads generated via the ABUS SC Internet site in the CRM automatically. Microsoft Dynamics CRM will be integrated into the existing Microsoft Dynamics NAV ERP system and into a Data Warehouse Frontend for comprehensive analyses. Integration platform Scribe Insight will be used for data migration and integration tasks. There are plans to expand the CRM system at a later date with service processes previously mapped in the ERP.


About maihiro
maihiro specialises in Customer Relationship Management (CRM) and Business Analytics. The consulting firm supports its clients in the fields of marketing, sales and service from strategy consulting and process optimisation to implementation and application management. The company is a consultancy and implementation partner of SAP and Microsoft. Established in 2000 by Bernd Hesse, Uwe May and Mark Roes, the management consultancy firm based in Hamburg, Ismaning near Munich and Vienna today employs more than 80 staff. In 2005, under the direction of Matthias Götz, maihiro established a subsidiary in Austria, and maihiro business analytics GmbH followed in July 2011 under the direction of Ali Gülerman. In 2010, the consultancy firm was awarded the “Top 100” quality seal in recognition of its status as one of the most innovative medium-sized companies in the country, and 2011 saw its nomination for the IT innovation prize in the CRM category. maihiro provides consultancy services worldwide for companies from different sectors including 1&1 Internet AG, Audi, Bank für Sozialwirtschaft, eCircle, Europapier, Henkel, Merz Pharmaceuticals, Sabio, Styria Media Group and the Hoffmann Group.

About eCircle GmbH
eCircle is one of the largest advertising marketers and technology providers for email marketing in Europe. It has stood for innovative and efficient email marketing solutions for customer acquisition and retention since 1999. Leading marketing companies and agencies such as Deutsche Post, Volvo, OTTO and Nintendo put their trust in eCircle’s consistent service orientation and long-standing experience. The company today employs a workforce of more than 350, and has offices in the core European markets of Germany, Great Britain, France, Italy, Spain, the Netherlands, Denmark and Poland. Further information is available at: www.ecircle.com/de/


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