21. March 2014
Current customer data and information at a click of the mouse
CRM consultancy firm maihiro implements SAP CRM 7.0 at MLP and makes consultants' work easier
The CRM experts at maihiro announce the successful introduction of SAP CRM 7.0 at the independent finance and assets consultancy firm MLP. In doing so, the focus was on a clear improvement in user-friendliness for the MLP consultants.
MLP’s project managers had decided to migrate from SAP CRM 5.0 to version 7.0, in order to establish this CRM solution firmly as a central customer data system. This also brings an improvement to the accessibility of the application’s range of functions.
“SAP CRM is the heart of our customer data system, and we are using it to increase consultants’ achievements and improve customer service,” says Udo Lorcyk, team leader of IT for real estate agents and bank applications at MLP.
The new CRM solution excels in modern user interfaces with a high level of personalisation, simple and intuitive usability, faster access to information via a wide range of flexible search functions with the option to save, and a higher acceptance among users.
The project included the following seven work packages:
- Master data on business partners
- Client transfer
- Contact management
- Batch changes to business partners
- Interface/portal integration
- Corrections/User roles
- User interface/Navigation.
The functions of SAP CRM 7.0 facilitate an unbroken procedural chain from gaining information and comfortable administration, to analytical data assessment and systematic quality management. At MLP, isolated customer processes are now bundled into a continuous information pool and made available via the MLP network, irrespective of location. This is a clear advantage for a consultant who can now access this always-current source of information while meeting with customers.
Uwe May, the managing director of maihiro, commented on the successful completion of the project as such: “At MLP, we not only proved once again our expertise in customer relationship management, but were also able to complete yet another project for a long-term client of ours.”