As a reliable partner in times of digital transformation, we create transparency and focus, contribute direction and content-based inspiration, and generate structure and commitment. We support our customers across many different industries in developing competitive strategies, implementing them successfully, and sustainably increasing operative capability in marketing, sales and customer service.
With a focus on customers, growth, and digitization, we work with you to identify your strategic goals, identify the future direction of your development, and derive a binding framework for action. External factors such as market, competitor, and technological developments, as well as changing customer requirements, play a central role in this process. At the same time, we advise you on the set-up of
your organization, the efficiency of your processes, and interactions between different channels. We work together to identify how and which modern technologies can be used for your strategic, analytic, and operational customer management, and how employees can take part in change processes.
Marketing and sales are not our core competencies, and that’s why we are delighted to work together with the experts from maihiro.
We work with you to develop your marketing organization with a focus on value, contributing our experience from a wide range of industries – both B2B or B2C – to every customer project. We structure, assess, and prioritize action areas, develop pragmatic solution approaches and concepts, and support both organizational and technological implementation measures.
We are happy to advise and support you on:
- Digitization strategies and innovative business models
Marketing, sales, customer service, and IT strategies
- Kanal-, funktions- und bereichsübergreifenden Prozessoptimierungen
- Building and re-orienting marketing organizations
- Cross-channel, cross-functional, and interdepartmental process optimizations
- Strategic and operational KPI controlling
- CRM strategy and road map
- CRM software selection and IT architecture
- CRM assessments and benchmarking
- Program and change management
"In over 75% of participating companies, the importance of CRM is either high or very high, but just 16% of them are exploiting their CRM potential fully."
Director of Management Consulting
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