The SAP Marketing Cloud provides you with a 360° view of each of your customers including their motives and needs. All of the relevant signals from customers are recognized in real time on the basis of context-based marketing, and the associated purchase intentions are recorded – across all channels. The SAP Marketing Cloud uses this data to constantly update an all-round profile for existing as well
as potential customers. This includes data on the past buying behavior of individual customers, forecasts of possible future buying behavior as well as focused interests. The solution records how and where the customer moves, which websites and apps they are using and whether they are more likely to contact a call center or sales personnel.
Using the targeting tools of the SAP Marketing Cloud, your marketing team can contact customers via personalized 1-to-1 campaigns on the website, by email, digital advertising, sales trigger, by phone or via push messages on mobile end devices. This will allow you to provide customers with a customized and consistent, topic-relevant experience and to respond proactively to their needs. Real-time information about the effect of your marketing activities will allow you to respond flexibly to changes and trends as well as to tailor your activities to meet them. You will be amazed at how quickly precisely tailored offers and recommendations can lead to a more positive customer experience and thus to greater customer loyalty and higher sales.
SAP Marketing Cloud is the leading solution for Omnichannel customer communication.
The SAP Marketing Cloud simplifies the daily routine of your marketing department through the application of two basic principles: Consolidation of data sources and automation. Instead of distributed data silos and Excel lists, your marketing experts work with a uniform database and use both master data and interaction data to specifically address customers, contacts and prospective customers. With a variety of automations such as automated campaign processes, customizations, predictive analysis, recommendations and data enrichment, the system assists with the implementation.
In addition to the individualized approach to the customer, your marketing department also automatically supports your sales department by transferring qualified leads directly to your SAP CRM or the SAP Sales Cloud.
The solution has proven itself both for B2C and for B2B. In addition to standard interfaces to SAP systems, the SAP Marketing Cloud offers interfaces with open standards, which allows the most relevant data sources to be connected, and the information therefrom to be used.
Benefits of the SAP Marketing Cloud
Company-wide data consolidation / golden record
Instead of data silos distributed within the company, you will obtain a collective overview of customers and prospects so that you can use all master and interaction data.
Dynamic segmentation in real-time
Even in the case or large amounts of data, you can experiment with different segmentations without delays in order to quickly and easily reach the most appropriate audiences for your next campaigns.
Standard integrations with SAP CRM and SAP C/4HANA with lead pass
Lead pass and task creation can be automated via the SAP Marketing Cloud in order to simplify and automate the collaboration between marketing and sales.
The SAP Marketing Cloud allows you to create automated time-based and trigger-based campaigns that are able to respond to a number of recipient interactions, for example, a follow-up message when specific e-mail links are clicked.
Extensive personalization when approaching the customer
You can personalize the way you approach customers at various levels. Automation allows you to address every customer individually and relevantly.
Customer journey analysis across all touchpoints
The customer decides for themselves how they wish to interact with companies. The SAP Marketing Cloud allows you to analyze the customer’s journey so that you can continuously improve your customer approach.
Implementation of the SAP Marketing Cloud at VRM
Campaign and success measurement with the SAP Marketing Cloud
The introduction of the SAP Marketing Cloud supports VRM with the aim of becoming the information hub for customers and partners in the region.
A winning solution for shopping behavior in the 21st century
- Individualized contextual marketing instead of mass marketing
- 360° view of the customer: Customer data and user behavior in real time
- Understand customers better and address them across channels in a personalized way
- Easy and flexible design of your marketing campaigns
- Marketing automation
- Create unique, personalized customer experiences
- Planning, monitoring and evaluation of your marketing activities