With the integrated cloud solutions for marketing, sales, service, and commerce as well as solutions for data management and protection, the SAP Customer Experience Portfolio gives you a 360-degree view of your customers.
Through the integration of Qualtrics, the latest SAP acquisition, data operationally collected in SAP C/4HANA can be easily and clearly contrasted with experience data acquired from customers.
This results in an individual experience management equation (O + X = XM), from which recommendations for action in terms of the experience economy can be derived.
maihiro, as a SAP Customer Experience (CX) & Commerce Portfolio expert, supports you on your personal path to the experience economy. And that holistically, from strategy definition, organizational development, and process optimization to implementation, operations management, and support.
The SAP Customer Experience portfolio
SAP Marketing Cloud—individually address your customers
Bundling and combining all customer data and yet engaging each customer individually: with the SAP Marketing Cloud, you can create even the most complex segmentations and connect with each customer via their preferred channel.
SAP Sales Cloud - accompany customers on their journey
The SAP Sales Cloud supports all phases of your sales cycle - tailored to your needs. Your customer visits are also simplified and optimized, particularly in combination with maiTour tour planning.
SAP Service Cloud - make your customers happy
With the SAP Service Cloud, you can reply to customer inquiries across channels, respond appropriately to complaints, and transform service calls into marketing opportunities for your company.
SAP Commerce Cloud - get in touch with your customers
With the leading omnichannel solution—SAP Commerce Cloud—you can contact and interact with your customers in a personalized way at any time on any device and thus simply sell better.
Qualtrics—get targeted customer feedback
The customer experience makes the difference. Through the interaction of SAP and Qualtrics you can break down the customer relationship to each individual customer. What motivates the individual customer and how does he react to your measures in marketing, sales, and service?
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