2020 Trend Study
Status Quo of Customer Feedback Management &
Update on the Relevance of the SAP C/4HANA Product Suite
- Study: Conducted with senior department managers from Sales, Marketing, and Customer Service in Germany and Austria
- What role does customer feedback management play for SAP customers and how, if at all, is it implemented?
- What are the biggest challenges in customer feedback management?
- How has the significance of SAP C/4HANA and SAP software developed over the period 2018 to 2020?*
The trend study carried out for maihiro by the renowned teknowlogy Group research institute with the focus topics of “Qualtrics: What SAP Customers Expect from Customer Feedback Management” and “Update 2020: Relevance of SAP C/4HANA and Use of SAP software”, provides answers on the importance of customer feedback management in the experience economy era and how relevant dedicated CX solutions are.
Download the free study to see what has been done in this area and get a feel for how you are positioned in terms of customer feedback management.
*If you are interested in more detailed insights into the results of the 2018 study on "CX Readiness Using SAP C/4HANA", click here.
The centralization of customer data enables the company to analyze all aspects together.
Good customer feedback management software supports both sales and marketing to a high degree.
Feedback management is growing rapidly and will become much more important in the coming years.
Customer feedback management improves overall productivity.
Customer feedback management accelerates the sales process.
What exactly is Qualtrics?
As an Experience Management Platform, Qualtrics is the perfect fit for a SAP C/4HANA strategy. In addition to the operative data (O data) from C/4, the tool also delivers important data (X data) to ensure customer success. Data on employment engagement, user experience, and customer & product satisfaction are among the most important indicators.
SAP C/4HANA in brief
SAP C/4HANA is SAP’s overarching strategy for customer experience management. The product suite combines a wide range of existing products, such as SAP Sales Cloud, SAP Marketing Cloud, SAP Commerce Cloud and SAP Service Cloud, with solutions from the latest acquisitions, such as Gigya, CallidusCloud and Coresystems. SAP C/4HANA offers seamless integration of the individual services and a uniform interface.
Optimize your customer feedback management in 3 steps
1st Step: Download the trend study
Find out more about the current status quo in customer feedback management.
2nd Step: Your individual roadmap to greater customer satisfaction
You want to further improve your customer management. Do you have ideas about where to start, but not yet know how to do it and would like an individual consultation? Then book an appointment right away for our free online coaching. Better listening, analysis and control.
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